Ad Manager

Tasks:

• Plan and execute digital advertising campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and more
• Monitor and analyze the effectiveness of advertising campaigns to maximize ROI
• Adjust bidding strategies and advertising budgets as necessary
• Develop and manage the implementation of A/B testing protocols to improve campaign performance
• Create visually appealing and effective ads, including text, image, and video ads
• Collaborate with the marketing team to align ad campaigns with other promotional activities or marketing strategies
• Keep up-to-date with industry trends, new advertising tools, and best practices
• Report on key performance metrics like click-through rate, conversion rate, and advertising spend to stakeholders