Develop content for various social media platforms such as
Facebook, Twitter, Instagram, and LinkedIn
Schedule and coordinate the posting of regular content using
scheduling tools
Monitor social media channels for industry trends, customer
feedback, and direct mentions of the brand
Interact with users and respond to social media messages,
inquiries, and comments
Assist in the development and management of social media marketing
campaigns
Track and analyze analytics reports to gain insight on traffic,
demographics, and effectiveness; utilize this information to
positively affect future outcomes
Collaborate with other departments (customer relations, sales,
etc.) to manage reputation, identify key players, and coordinate
actions
Update and ensure the consistency of brand messaging across all
platforms
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